FCB, McCann and MullenLowe US Networks All Rank as Top Ten Most Effective Agency Networks in North America
McCann New York Named Most Effective Agency Office in North America
New York, NY - June 2, 2017 - Last night, the Effie Awards named Interpublic Group (NYSE: IPG) the most effective holding group in North America. Additionally, IPG's three US creative networks - FCB, McCann and MullenLowe - all ranked among the top ten most effective agency networks in North America. The Effie awards ceremony also honored McCann New York as the most effective agency office in North America, with the agency office moving up 12 spots from its 2016 position. Since 1968, the Effie Awards have honored the most effective marketing communications ideas.
"The Effies are all about work that delivers marketplace results and we couldn't be prouder that our agencies were recognized as the best at driving real business results for our clients," commented Michael Roth, Chairman and CEO of IPG.
The Effie Index identifies and ranks the marketing communications industry's most effective agencies, marketers and brands by analyzing finalist and winner data from worldwide Effie Awards competitions. The North American rankings reflect finalist and winning work from the 2017 North American Effie Awards competition and will be factored into the 2018 Global Effie Index.
Additional honors for IPG agencies and clients included Unilever (tied as the most effective marketer in North America), You Above All (JetBlue Airways & MullenLowe U.S./MullenLowe MediaHub), A Movement for Michigan (Pure Michigan & McCann Detroit), Field Trip to Mars (Lockheed Martin/McCann New York, Momentum Worldwide, UM and Weber Shandwick), and Linzess (Allergan/Ironwood & FCB Health, who garnered the only Effie awarded in Healthcare Rx Consumer/DTC).
# # #
About Effie Worldwide
Effie Worldwide is a 501 (c)(3) nonprofit organization championing the practice and practitioners of marketing effectiveness. Effie Worldwide spotlights marketing ideas that work and encourages thoughtful dialogue around the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant insights into effective marketing strategy. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 40 global, regional and national programs across Asia-Pacific, Europe, Latin America, Middle East/North Africa and North America. Effie initiatives include the Effie Effectiveness Index, ranking the most effective companies and brands globally and the Effie Case Database. For more details, visit www.effie.org. Follow @effieawards on Twitter for updates on Effie information, programs and news.
Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include BPN, Craft, FCB (Foote, Cone & Belding), FutureBrand, Golin, Huge, Initiative, Jack Morton Worldwide, MAGNA, McCann, Momentum, MRM//McCann, MullenLowe Group, Octagon, R/GA, UM and Weber Shandwick. Other leading brands include Avrett Free Ginsberg, Campbell Ewald, Carmichael Lynch, Deutsch, Hill Holliday, ID Media and The Martin Agency. For more information, please visit www.interpublic.com.
# # #