Deutsch, McCann and R/GA Named to the A-List
UM Named Media Agency of the Year
The Martin Agency Receives Campaign of the Year
Numerous Other IPG Agencies Honored
New York, NY - January 25, 2016 - Interpublic Group (NYSE: IPG) announced that three of its agencies - Deutsch, McCann and R/GA - were named to the Ad Age A-List, the annual ranking of the industry's ten best agencies. With this result, IPG has more agencies included on the A-List than any other holding company, repeating its best-in-class performance from 2015. Additionally, UM was named Media Agency of the Year, and The Martin Agency received the Campaign of the Year honor for its "Unskippable" work for long-time client, Geico. Other IPG agencies, campaigns and individuals that were recognized by Ad Age include: R/GA London was a Runner-Up for International Agency of the Year; MullenLowe was named an Agency to Watch; R/GA and The Martin Agency were named Creativity Innovators; and Deutsch LA, McCann NY and MullenLowe were named Creativity Innovator Standouts. In addition, Susan Credle, FCB's Global Chief Creative Officer, was named an Executive to Watch.
"This is a tremendous showing for IPG and we are so proud of our agencies and of our people," commented Michael Roth, Chairman and CEO of Interpublic. "Our best-in-class agencies are being recognized for doing what they do every day - creating terrific campaigns that move the needle on behalf of our clients' brands and businesses. This year has been one of the strongest for IPG agencies in terms of creativity and the growth of our client relationships and we couldn't be more proud of our people and the depth of talent across our network," Roth continued.
The complete list of IPG agencies included in the Ad Age A-List honors package includes:
- Deutsch, A-List
- McCann, A-List
- R/GA, A-List
- UM, Media Agency of the Year
- The Martin Agency, Campaign of the Year
- R/GA London, International Agency of the Year Runner Up
- MullenLowe, Agency to Watch
- R/GA and The Martin Agency, Creativity Innovators
- Deutsch LA, McCann New York and MullenLowe, Creativity Innovators Standouts
- FCB Chief Creative Officer Susan Credle, Executive to Watch
Looking at some of the specific accomplishments across these best-in-class agencies:
In 2015, Deutsch grew clients' businesses through groundbreaking creativity that included a four-minute live commercial performance during the Grammys for Target; a jaw-dropping statement to reignite the fast-food breakfast war for Taco Bell; and helping to make Sherwin-Williams the first-ever brand to leverage Pinterest's shoppable pins.
McCann had a standout year producing top work for global clients including General Motors, Microsoft, MasterCard, L'Oreal and Nestlé, with new business from these clients including the Chevy Silverado, MasterCard's global digital business and Nestlé Nespresso. It was also a stellar year for McCann in terms of its people, with top hires and promotions that included Nannette LaFond-Dufour promotion to Chief Client Officer, Eric Silver joining as N.A. Chief Creative Officer and Sean MacDonald joining as Global Chief Digital Officer
In 2015, R/GA grew a number of existing clients including Samsung and Google, and added new work from Verizon, Jet.com and Constellation brands. R/GA's innovative model, especially its Accelerator program, continued to push the agency to develop groundbreaking work, such as its initiative with Owlet that led to the development of a sock that transmits an infant's vital signs to a parent's smartphone app, which has already saved lives.
UM performed well both in the U.S. and globally. Most notably, the agency added 55 markets and significant new billings with its global review win for Johnson & Johnson. Additional new business includes work from Coca-Cola, CVS Health, New York State Lottery and McCormick. UM also added top talent in 2015, with Kasha Cacy in her first year as US President, Lynn Lewis named Global CMO, and Eileen Kiernan appointed as Global President, J3.
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Interpublic is one of the world's leading organizations of advertising agencies and marketing services companies. Major global brands include BPN, Craft, FCB (Foote, Cone & Belding), FutureBrand, Golin, Huge, Initiative, Jack Morton Worldwide, MAGNA GLOBAL, McCann, Momentum, MRM//McCann, MullenLowe Group, Octagon, R/GA, UM and Weber Shandwick. Other leading brands include Avrett Free Ginsberg, Campbell Ewald, Carmichael Lynch, Deutsch, Hill Holliday, ID Media and The Martin Agency. For more information, please visit www.interpublic.com.
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