IPG Named Most Effective Holding Company at 2020 U.S. Effie Awards
McCann Worldgroup Named Most Effective Creative Network
McCann New York Named Most Effective Agency Office
FCB New York’s “Whopper Detour” for Burger King won the Grand Effie
“This is a tremendous honor for us, and shows the depth and breadth of our talent, and the vital power of strong agency brands. We are very proud of all the work our people have done on behalf of our clients to land us here for the fourth year in a row,” noted
IPG campaigns honored are included below, for a complete list of winners, see here.
- Big Family Table for Hulu, “Hulu Sellouts”
Carmichael Lynch for Subaru, “Subaru’s Rise to Safest”- Deutsch LA for Diet Dr Pepper, “One lil’ man. Five big years.”
- Deutsch LA for Dr Pepper, “Fueling Fandom in Fansville”
- FCB New York for The Real Cost, “One Leaves”
- FCB New York and FCB/RED for Burger King, “Whopper Detour”
- FCB/RED for
AB InBev , “Pride” - FCB/SIX for Black & Abroad, “Go Back to Africa”
Jack Morton forEaton Power Quality , “Ticket of Terror”McCann Detroit for Pure Michigan, “A Rallying Cry For Michigan”- McCann Health New York for Neuriva, “Brain Better”
- McCann New York for Lockheed Martin, “Think Inside the Box”
- McCann New York for Lysol, “Lysol Laundry”
- McCann New York for March for Our Lives, “Generation Lockdown”
- McCann New York for Mastercard, “World Pride 2019”
- McCann New York for Microsoft, “Changing the Game”
- McCann New York for Ulta, “The Possibilities are Beautiful”
- McCann New York for Verizon, “The Team That Wouldn’t Be Here”
- McCann New York and MRM for
U.S. Army , “In Our Boots 360 VR Experience” - MullenLowe US for
American Greetings , “Connections Build Us” - MullenLowe US for Burger King, “Twitter Bait”
- MullenLowe US for Burger King, “It Just Has to Make Sense to Someone”
- MullenLowe US for Change the Ref, “Not A Joke”
- MullenLowe US for JetBlue Airways, “Go Get Gifted”
- MullenLowe US and Mediahub for Nuveen, “Rerank the Rich”
- MullenLowe US and Mediahub for Yes on 3 Coalition, “Be a Masshole, Not and Asshole”
- MRM for
United States Postal Service , “Delivering Hope” - R/GA for
Planned Parenthood , “Roo High School” - Weber Shandwick and
3PM forAB InBev , “Victory Fridge”
“Congratulations to all of this year’s Effie winners. We are proud to celebrate the success and collaboration of the teams who produced work that not only captured the imagination but delivered impressive results,” said
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